Case Study: Holding a Padlock Programme When a Rival Undercut Our Cost
A rival quoted below our landed cost. The order was held by adding delivery certainty instead of cutting the price.
Read the article →An importer opened with five questions in one message: discount, payment method, bulk MOQ, payment terms and price. This is the most common opening we see, and it is usually a sign that the buyer has been quoted badly before.
The trial order shipped, the buyer tested it with their own customers, and a bulk contract followed in the same product family.
A trial order is not a small version of a bulk order; it is a test of the whole chain: how fast we quote, whether the fit is right, whether the packaging is as approved, whether the documents arrive. Buyers who test that chain with a small order place much larger ones with confidence.
One carton of padlocks or thirty door lock sets is enough to test the fit, the packaging and the paperwork.
A rival quoted below our landed cost. The order was held by adding delivery certainty instead of cutting the price.
Read the article →Active unlock was the real problem, not the price. Fixing it opened a larger project.
Read the article →Both ecosystems work. They suit different buyers, and choosing wrongly costs a lot of after-sales time.
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