Private label is five decisions, not one
Marking, packaging, manual language, coding and change control. Each one has its own approval step, and skipping one is how a batch arrives with the wrong label.
Buyer guide · OEM and private-label brands
When the product carries your brand, the conversation is not about price. It is about marking, coding, packaging and who controls a change after the first run.
Swipe the table sideways to see the full specification →
| Buyer type | OEM and private-label brands |
|---|---|
| Typical first order | 30 sets door locks / 1 carton (20 pcs) padlocks |
| Samples | 3-7 days |
| Trial order | 10-15 days |
| Bulk order | 20-35 days |
| Customisation | Marking, packaging and non-standard bodies at quote stage |
| What to send first | Door photo or drawing, quantity, destination market |
Two things worth knowing before the first order, whichever product you end up buying.
Marking, packaging, manual language, coding and change control. Each one has its own approval step, and skipping one is how a batch arrives with the wrong label.
If a colour, a marking position or a manual page changes without your written approval, the goods still carry your name. That is why every change is confirmed in writing.
The five that come up most often in this buyer group, answered with the conditions attached.
Buyer questions
Marking on the lock, colour box, manual language, master carton marking and barcode. A different body or mechanism is tooling and is quoted separately.
No. Panel or body marking is applied to the existing part. Tooling is only needed when the shape changes.
Your artwork and your codes stay yours. We keep the approved files on record so a repeat order prints the same thing.
Every change is confirmed in writing against the approved proof or sample. Nothing is altered on the line without that approval.
Sample cost is stated before you commit and is refundable against the first bulk order. Tooling, where it applies, is a separate line on the quotation.
Each of these has cost somebody a shipment. All four are avoidable at quote stage.
Tooling, unit price, MOQ and lead time belong on separate lines. A single blended figure is how a cheap unit price becomes an expensive project.
Send a physical reference or a Pantone number. 'Dark grey' means different things on different days.
A logo pulled from a website will not print cleanly on a carton. Vector, or a high-resolution file, saves a reprint.
Keep the approved sample and the signed proof. They are what a batch is compared against when a question comes up.
Four stages, and what we need from you at each one.
Marking and packaging carry the brand at the lowest cost and the shortest lead time.
Nothing is printed before the proof is approved, and nothing is produced before the sample is approved.
Barcodes, model codes and carton marks are checked against a list rather than a picture.
The approved proof and the frozen specification are what make the second order identical.
Chosen for this buyer group rather than sorted by date.
The full print cycle explained.
Read the guide →What a first private-label order needs.
Read the guide →A version mistake your customer will notice.
Read the guide →When the body has to change too.
Read the guide →What the manual needs to say.
Read the guide →Why a small branded run is worth starting.
Read the guide →